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Over time the complexity of what can be done on the Web has changed, and the volume of data has grown significantly. This has created the need for more sophisticated management tools and gave rise to Web Content Management (WCM) systems. 

For as long as people have been posting content to the World Wide Web, they have needed systems and tools to manage that content.significant growth in non-traditional display surfaces such as digital display advertising and interactive kiosks. Each of these interfaces have very different requirements in terms of the interaction it provides, and the content it calls upon. 

For a brand or service owner, this means considering interactions with customers that might span very different touchpoints. But from a consumer’s perspective, they don’t see multiple channels, they just see a singular organisation. This puts pressure back on the brand or service owner to provide a personalised and effortless interaction across all touchpoints. 

The need to meet customers wherever they might be, on any device, at any time, and in a consistent way, has significantly stretched the capabilities of traditional WCM tools. 

Welcome to the age of web and digital experience management.

Web + Digital Manager