TECH GUIDE
DATA MANAGEMENT PLATFORMS

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The rapid evolution of marketing technology has led to a proliferation of tech solutions and an often dizzying and confusing array of products for the digital novice and expert alike.

This Tech Guide is designed to provide insight into what a Data Management Platform (DMP) is and how best to use one. It examines the common core components of a DMP and its benefits, and provides information on many of the key providers in the market including comparative strengths.


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